Style can be bought, happiness cannot.



Along with other classics of the Whyred wardrobe such as the carcoat, the chino and the military knit, the parka has a military origin. This is no coincidence. Since Whyred's inception in 1999, the robust elegance of military garments has been the main inspirational source for Roland Hjort. The military style is a particular aesthetic that combines the casual with a certain strictness that prevents it from ever looking ordinary.

The parka is no exception. First used by the U.S. army during the Korean War, the parka is part of the Whyred genetic code. Since the early 60s the parka has been associated with the aloof coolness of mod culture. It became immortalized in newspaper pictures of parka-clad mods during the brawls between mods and rockers in Brighton on Bank Holiday, 1964.

Drawing on Paul Weller's style sensibility, Whyred turned the traditional military parka into an urban street garment expressing a modernist street look.

Nu när det börjar bli så pass kallt och ruggit där ute så bör man klä sig med omsorg. Whyred har tagit fram en exceptionell parka som går loss på cirka 7000 kr. Parkan finns i endast 50 st. exemplar och befinner sig inom kategorin som ett av det lyxigare plaggen som de tillverkat.


Kommentarer
Postat av: Bavve amin

Jo det stämmer också haha

2009-11-05 @ 17:05:45
URL: http://baveamin.blogg.se/
Postat av: Rebecca

nej det kommer ju bli grymt! :D

2009-11-05 @ 17:37:25
URL: http://beeccss.blogg.se/

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